Google Jumps Head First Into Web Services With Google App Engine

Tuesday, 8 April 2008 04:17 by Selecters

Live coverage of the Google App Engine launch event is here.

Google isn’t just talking about hosting applications in the cloud any more. Tonight at 9pm PT they’re launching Google App Engine (Update: The site is live), an ambitious new project that offers a full-stack, hosted, automatically scalable web application platform. It consists of Python application servers, BigTable database access (anticipated here and here) and GFS data store services.

At first blush this is a full on competitor to the suite of web services offered by Amazon, including S3 (storage), EC2 (virtual servers) and SimpleDB (database).

Unlike Amazon Web Services’ loosely coupled architecture, which consists of several essentially independent services that can optionally be tied together by developers, Google’s architecture is more unified but less flexible. For example, it is possible with Amazon to use their storage service S3 independently of any other services, while with Google using their BigTable service will require writing and deploying a Python script to their app servers, one that creates a web-accessible interface to BigTable.

What this all means: Google App Engine is designed for developers who want to run their entire application stack, soup to nuts, on Google resources. Amazon, by contrast, offers more of an a la carte offering with which developers can pick and choose what resources they want to use.

Google Product Manager Tom Stocky described the new service to me in an interview today. Developers simply upload their Python code to Google, launch the application, and can monitor usage and other metrics via a multi-platform desktop application.

More details from Google: More...

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Microsoft Bumps Online Storage To 5GB

Thursday, 21 February 2008 21:10 by Selecters

wls.jpgMicrosoft has increased: storage on Windows Live Skydrive to 5GB, up by a multiple of five from its previous limit of 1GB (the 1GB having doubled the original 500mb in October).

The more notable point is that Microsoft continues to grow its online storage offering when Google simply hasn’t launched the fabled Platypus online storage solution despite years of speculation and rumors. This is one space where Microsoft has the upper hand, and a 4gb storage jump will further increase the appeal of the product.

On top of the extra storage, Windows Live Skydrive has dropped the beta tag, and is now available in the following additional countries: Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, the Dominican Republic, Ecuador, El Salvador, Finland, France, Guatemala, Honduras, Italy, Japan, Mexico, the Netherlands, New Zealand, Nicaragua, Norway, Panama, Paraguay, Peru, Puerto Rico, Portugal, South Korea, Spain, Sweden, Switzerland, Taiwan, and Turkey.

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Tool Turns Google into Vulnerability Scanner

Thursday, 21 February 2008 21:08 by Selecters

The Cult of the Dead Cow hacking group has released a free tool that turns Google into a point-and-click vulnerability scanner.

Cult of the Dead Cow, or cDc, an old-school hacking crew famous for its anti-censorship stance, has shipped a new tool that turns the Google search engine into an easy-to-use vulnerability scanner.
Taking its cue from Johnny Long's Google Dorks—search queries that reveal sensitive information—cDc's new Goolag Scan pushes the envelope even more, offering a stand-alone Windows GUI-based application to power the searchers.
The open-source program comes with about 1,500 custom Google search queries embedded by default to run searches for vulnerable Web applications, misconfigured Web servers with open backdoors, sensitive user names and passwords, and other documents accidentally exposed on the Internet.
"It's no big secret that the Web is the platform," said Oxblood Ruffin, a spokesperson for the hacker think tank. "This platform pretty much sucks from a security perspective. Goolag Scanner provides one more tool for Web site owners to patch up their online properties.
"We've seen some pretty scary holes through random tests with the scanner in North America, Europe and the Middle East. If I were a government, a large corporation, or anyone with a large Web site, I'd be downloading this beast and aiming it at my site yesterday. The vulnerabilities are that serious," Ruffin said.
The utility ships as a .Net program that can be manually configured to power Google queries for specific servers or for an entire set of domains.
For example, a business can ask Goolag Scan to search for vulnerable servers or "files containing juicy information" on all its Web sites, turning the scanner into a useful auditing tool.

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What the World Googles

Thursday, 18 October 2007 03:25 by Selecters

Internet users in Egypt, India and Turkey are the world's most frequent searchers for Web sites using the keyword "sex" on Google search engines, according to statistics provided by Google.
Germany, Mexico and Austria were world's top three searchers of the word "Hitler" while "Nazi" scored the most hits in Chile, Australia and the United Kingdom, data from 2004 to the present retrievable on the "Google Trends" Web site showed.
Chile also came in first place searching for the word "gay", followed by Mexico and Colombia.

The top searchers for other keywords were as follows (in order from first to third place):

  • "Jihad" - Morocco, Indonesia, Pakistan
  • "Terrorism" - Pakistan, Philippines, Australia
  • "Hangover" - Ireland, United Kingdom, United States
  • "Burrito" - United States, Argentina, Canada
  • "Iraq" - United States, Australia, Canada
  • "Taliban" - Pakistan, Australia, Canada
  • "Tom Cruise" - Canada, United States, Australia
  • "Britney Spears" - Mexico, Venezuela, Canada
  • "Homosexual" - Philippines, Chile, Venezuela
  • "Love" - Philippines, Australia, United States
  • "Botox" - Australia, United States, United Kingdom
  • "Viagra" - Italy, United Kingdom, Germany
  • "David Beckham" - Venezuela, United Kingdom, Mexico
  • "Kate Moss" - Ireland, United Kingdom, Sweden
  • "Dolly Buster" - Czech Republic, Austria, Slovakia
  • "Car bomb" - Australia, United States, Canada
  • "Marijuana" - Canada, United States, Australia
  • "IAEA" - Austria, Pakistan, Iran

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5 Things That Will Improve Your Web Site Traffic (Plus 1 to Avoid)

Tuesday, 9 October 2007 21:45 by Selecters

There are plenty of ways to generate attention for your web site, but you’ll also want to make sure you’re covering the basics too. We talked to web site marketing expert Celeste Bishop, who runs Bishop Market Resources, to learn what you can do right now, this week, to optimize your site.

1. Figure out what key words and phrases are going to be important to your site. Bishop suggests brainstorming to come up with a list of what you believe your prospects and customers would put into a search engine to locate your products and services. Then run them through a tool such as WordTracker, the Google keyword tool or Yahoo Overture Keyword Selector Tool to see what the volume of search activity is and find alternative phrasing to add to your list.

Next, take each page that’s important to you — not the Contact Us page or Site Map — and make sure that keyword or phrase is used prominently. Use it early on in the text and at the end of the page. Put it into a heading with an H1 tag or a subhead with an H2 tag. But, she advises, “Don’t overuse it. Don’t change the way the content is reading, so it sounds ‘horsy.’ It’s better to have good content than have keyword phrases sprinkled in.”

Also make sure it appears in your metatags behind the page. Yes, metatags still have value — though not from a search engine ranking standpoint. “You have to think of a metatag as a kind of ad,” says Bishop. Search engines use that to show additional text as part of the organic listing. “If you’ve got a metatag that isn’t compelling and doesn’t have keywords in it, [people] won’t click through even if you do rank well.”

2. Make it your “career” to get links into your site. That includes getting links to more than just your home page and using your keywords as part of the anchor text. To get links, Bishop said, write articles and place them on other sites. Then make sure it includes a resource box or bio at the end of the article that includes your URL in the first line and something that will compel readers to go to your site in the second line, along with another link. (For example: Dian Schaffhauser writes for Web Worker Daily at http://www.webworkerdaily.com. Read her report on how to talk with your CEO about Web 2.0 here: http://webworkerdaily.com/2007/09/18/does-your-ceo-get-web-20/.)

3. Start a blog and participate in other blogs. These two go hand in hand. By “participate,” Bishop doesn’t mean leaving comments just to be able to include a link back to your own site. She means becoming part of the “ecosystem” of the community. “Over time the people whose blogs you’re commenting in will notice you and start making references back to you.”

The value of blogging on a reasonably consistent basis — aside from being able to share your expertise and opinions with the literate world — is that search engines will index your site more often. Bishop says small business sites, especially, can go for a long time without being indexed. Google does that by design. “They know that the site exists. It’s known as the Google Sandbox. But they want to make sure you’re not a pornographer or a bad actor, basically. You can get around that by having what are known as ‘authority links’ coming back to you.”

For example, if you’re writing about tennis, and you participate in the important blogs in the world of tennis, having those links coming back to your site would be regarded as authority links. “That’s a clue to Google to get you out of that sandbox,” says Bishop. “Links are the new gold standard in managing to get ranking on the search engines.”

4. Add something interactive to the site that will make people come back over and over. Bishop said one client, a high-end real estate finance organization, added a calculator where people can figure out how their taxes would benefit by doing something with the firm. “People come back repeatedly to use it.”

Besides being fun and having potential viral implications, interactive devices help your site to “get embedded in [visitors’] psyches,” said Bishop. “I constantly have clients tell me that the difference in their sales process from this is like night and day. People talk to them as if they already have a relationship.” This can shorten the sales cycle and reduce the amount of effort you have to put forward to build credibility with potential customers or clients.

5. Don’t worry about how many people come to the site but with how long they stay. That means focusing on those areas that will encourage people to hang out longer. To measure this, Bishop recommends Google Analytics because, although it has problems, she said, “it’s free.”

6. Forget about email newsletters. Bishop said problems with spam filters and firewalls are making this web site staple a waste of time. “You’d be better off having a blog that you put newsletter-type content in and have people subscribe to it with an RSS feed.”

What about those newsletter sites that promise to do everything possible to make sure your email gets delivered? Bishop said just because a newsletter delivery report has few rejections, that doesn’t mean the email is getting through to the subscriber. “They don’t measure it the right way,” she said. “I do test studies. Most firewalls won’t give you the courtesy of a bounce-back. It’ll look like it went through, but it gets stopped at the firewall.”

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Microsoft's Ballmer: Google Reads Your Mail

Monday, 8 October 2007 21:12 by Selecters
Microsoft CEO Steve Ballmer took a knock at one of his chief rivals during a speech to an audience in the U.K., saying Google reads customer email as part of a failed bid to drive ad-based revenue.

The software giant's chief made the remarks during a discussion about consumer software revenue models, and Ballmer used the dialogue as an entry point to take his shot at Google. The video is available to watch via the web site Mydeo.com. Ballmer made his remarks after an audience member asked him if an advertising model could support software business in the future. The CEO said a combination of models - - commercial and ad-paid - - would go forward.

"What's a good example? Will online publications be largely ad-funded as things move from the physical world to the online world?" Ballmer said. "I think the answer is yes.

"Have we seen the migration of things even like email? . . . Our Windows Live Hotmail, in and of itself, doesn't generate much ad revenue. So we've had to put, essentially, a whole portal around it because the traffic around it is very valuable but it's not very easily monetized in the context of mail.

"Google's had the same experience, even though they read your mail and we don't," Ballmer said, to chuckles and and a couple of gasps in the audience. "That's just a factual statement, not even to be pejorative. The theory was if we read your mail, if somebody read your mail, they would know what to talk to you about. It's not working out as brilliantly as the concept was laid out."

Ballmer isn't the first to fire salvos at Google's Gmail privacy policy. Privacy advocates have been critical over the policy almost since the beginning, but the popularity of the service has skyrocketed nonetheless.

The event at which Ballmer spoke, the Microsoft Startup Accelerator Programme, took place on Oct. 1 and Lars Lindstedt, the head of Microsoft's U.K. Software Economy and Emerging Business programs, wrote about it on his blog.

Google, which operates the free Gmail service, publicly acknowledges that its "processes personal information" via cookies and on its servers, so it can provide "our products and services to users," as well as to keep its service running well.

It adds:

Google processes personal information on our servers in the United States of America and in other countries. In some cases, we process personal information on a server outside your own country. We may process personal information to provide our own services. In some cases, we may process personal information on behalf of and according to the instructions of a third party, such as our advertising partners.

 

Google doesn't say it "reads" email, however.

Microsoft and Google have been gearing up for a major war over software as a service and web-based applications, with Google offering Gmail and Google docs, and Microsoft offering Hotmail, Office and preparing for Windows Live Office.

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Firefox 3 Antiphishing Sends Your URLs To Google

Friday, 5 October 2007 20:51 by Selecters

Gran Paradiso "the latest version of Firefox” is nearing release. Gran Paradiso includes a form of malware protection that checks every URL against a known list of sites. It does so by sending each URL to Google. In other words, if people enable this feature, they get some malware protection, and Google gets a wealth of information about which sites are popular (or, for that matter, which sites should be checked for malware). Fair deal? Not to worry ”the feature is disabled by default."

http://www.mozilla.org/projects/firefox/3.0a8/releasenotes/

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Google Testing "My World" Second Life Rival?

Friday, 5 October 2007 20:47 by Selecters

Rumors of Google's plans to create a virtual world that rivals that of Second Life have popped up once again over the weekend. The company could now be collaborating with Arizona State University to test the 3D social network, which may be tied into Google's current applications of Google Earth and Google Maps.

http://arstechnica.com/news.ars/post/20070924-google-testing-my-world-for-launch-later-this-year.html

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Google Unveils Flash Ads

Friday, 21 September 2007 22:07 by Selecters

Google has announced and given some examples of their new Flash based ads. They seem to vary from average size to full screen-width Flash advertisements, with some interactive abilities. 'Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google(TM) content network, competing alongside text, image and video ads for placement. They support both cost-per-click and
cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.

http://www.google.com/adwords/gadgetads/success.html

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GPhone Still In the Works At Google

Friday, 21 September 2007 18:11 by Selecters

According to sources at a Taiwanese manufacturer, Google will definitely be launching its own branded phone. An article at DigiTimes states that the company has yet to finalize the handset's specifications, OS, production contractor and operating partners. 'TI's handset chipsets will find their way into the Google phone should the company decide to roll out an EDGE-compliant handset, but Qualcomm could turn out to be the winner if Google decides to bet on a 3G model ... However, the choice of a 3G platform might force Google to postpone the launch of the so-called Gphone to the first half of 2008 instead of the latter half of this year as expected due to the change of platform and problems related to licensing of patented technologies.

http://www.digitimes.com/telecom/a20070918PD204.html

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Google Launches Powerpoint Competition, Web Ads for Mobile Devices

Wednesday, 19 September 2007 12:17 by Selecters

Google has finally launched their online presentation tool to complete its office offerings at Google Docs." Relatedly several users have also mentioned that Google plans to start selling ads for cell phone-targeted websites. "The company said that its new product, AdSense for Mobile, would establish a cellphone advertising network in which Google would match ads with the content of mobile Web pages, much as it does online. Other Internet giants, including Yahoo and AOLTime Warner, as well as some start-ups, have also created advertising networks tailored for mobile phones.

 

http://www.google.com/a/

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New Google Apps For Linux Coming

Tuesday, 4 September 2007 07:00 by Selecters

The goal of the Google Linux Client Team is to develop Linux desktop applications, such as the official Linux versions of Google Earth and Google Picasa. This team made an interesting splash during a presentation at the first-ever Linux Foundation Collaboration Summit, which they had kindly hosted at their Mountain View campus. The Google presenters claimed some 'significant accomplishments' and other new Google desktop applications coming out this year for the Linux platform.

http://techrythm.com/index.php/new-google-linux-apps-coming-soon/

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Google Earth Flight Simulator

Monday, 3 September 2007 01:59 by Selecters
The newest version of Google Earth includes a flight simulator. Though simple in comparison to full-blown simulators, Google Earth's is fun and addictive. To get started, press Ctrl+Alt+A for the initial dialog (on OSX, Command+Option+A). Then choose your plane (F16 or SR22) and initial airport. Joysticks are supported; it has even been reported that force feedback works. The game's controls are sensitive so it takes some getting used to. Here are [2]all the available controls. For a quick overview, check out this YouTube video. http://www.youtube.com/watch?v=O7z6Yxs69rQ

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Google searches web’s dark side

Friday, 31 August 2007 11:07 by Selecters
One in 10 web pages scrutinised by search giant Google contained malicious code that could infect a user’s PC.Researchers from the firm surveyed billions of sites, subjecting 4.5 million pages to “in-depth analysis”.

About 450,000 were capable of launching so-called “drive-by downloads”, sites that install malicious code, such as spyware, without a user’s knowledge.

A further 700,000 pages were thought to contain code that could compromise a user’s computer, the team report.

To address the problem, the researchers say the company has “started an effort to identify all web pages on the internet that could be malicious”.

Phantom sites

Drive-by downloads are an increasingly common way to infect a computer or steal sensitive information.

They usually consist of malicious programs that automatically install when a potential victim visits a booby-trapped website.

“To entice users to install malware, adversaries employ social engineering,” wrote Google researcher Niels Provos and his colleagues in a paper titled The Ghost In The Browser.

Finding all the web-based infection vectors is a significant challenge and requires almost complete knowledge of the web

Google researchers

Hi-tech crime

Avoiding attacks

“The user is presented with links that promise access to ‘interesting’ pages with explicit pornographic content, copyrighted software or media. A common example are sites that display thumbnails to adult videos.”

The vast majority exploit vulnerabilities in Microsoft’s Internet Explorer browser to install themselves.

Some downloads, such as those that alter bookmarks, install unwanted toolbars or change the start page of a browser, are an annoyance. But increasingly, criminals are using drive-bys to install keyloggers that steal login and password information.

Other pieces of malicious code hijack a computer turning it into a “bot”, a remotely controlled PC.

Drive-by downloads represent a shift away from traditional methods of infecting a computer, such as spam and email attachments.

Attack plan

As well as characterising the scale of the problem on the net, the Google study analysed the main methods by which criminals inject malicious code on to innocent web pages.

Spam email

 

Spam e-mails are a common way to infect a computer

It found that the code was often contained in those parts of the website not designed or controlled by the website owner, such as banner adverts and widgets.

Widgets are small programs that may, for example, display a calendar on a webpage or a web traffic counter. These are often downloaded from third-party sites.

The rise of web 2.0 and user-generated content gave criminals other channels, or vectors, of attack, it found.

For example, postings in blogs and forums that contain links to images or other content could unwittingly infect a user.

The study also found that gangs were able to hijack web servers, effectively taking over and infecting all of the web pages hosted on the computer.

In a test, the researchers’ computer was infected with 50 different pieces of malware by visiting a web page hosted on a hijacked server.

The firm is now in the process of mapping the malware threat.

Google, part of the StopBadware coalition, already warns users if they are about to visit a potentially harmful website, displaying a message that reads “this site may harm your computer” next to the search results.

“Marking pages with a label allows users to avoid exposure to such sites and results in fewer users being infected,” the researchers wrote.

However, the task will not be easy, they say.

“Finding all the web-based infection vectors is a significant challenge and requires almost complete knowledge of the web as a whole,” they wrote.


http://news.bbc.co.uk/2/hi/technology/6645895.stm

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